You don't need another app.
You need a coach
in your corner.
Jason Smith helps midlife men rebuild strength, energy and confidence — with real accountability , weekly check-ins, and direct access to a coach who's done it himself. No shame. No judgement. Just results.
It wasn't too late for me.
It isn't too late for you.
At 49, Jason was overweight, desk-bound and taking medication for several health conditions. The fitness industry was full of trainers half his age shouting advice that didn't match his body, his life, or his experience.
So he built his own system. By 50 he'd lost 55 lbs, dropped his body fat, and self-cured conditions like hypertension and high cholesterol. He qualified as a Personal Trainer and Nutritional Advisor — and started coaching others like him.
Today at 56, Jason personally coaches men over 40 through weekly check-ins, direct chat, and a community of like-minded midlifers. He's not a faceless app — he's the one reading your check-in on Sunday night and replying before Monday morning.
"You get more than a training app and a nutrition program with this program. What most of us need in midlife is accountability, direction, support and critique." — Noel, 60
Workouts are free. Accountability isn't.
You can find a meal plan or workout routine anywhere. What you can't find is someone who'll personally hold you accountable, answer your questions at 9pm, and genuinely care whether you showed up this week. That's what Jason does.
Direct access to Jason
Message Jason directly through the app. Ask questions, share wins, get guidance when you're stuck. Monthly members get direct chat. Weekly members can book ad-hoc 1:1 sessions any time.
Weekly check-ins
Every week you submit progress through the app. Jason reviews it, provides personalised feedback and adjusts your programme. No guesswork. No drifting. Someone is watching.
A community that gets it
You're surrounded by men your age, at your stage, working through the same challenges. Share stories, ask questions, celebrate wins. You're never doing this alone.
Plus your full training & nutrition system — included with every membership
Home or gym. Built for your schedule and equipment.
8 diet types. Shopping lists. Dine-out options.
Every exercise demonstrated on screen.
Measurements, milestones and momentum.
They didn't just get fitter. They got their confidence back.
Significant change in weeks — because someone was actually paying attention.
"Dropped 13 lbs and my body fat dropped by 6%. You get more than a training app — what most of us need in midlife is accountability, direction, support and critique."
Noel — 60 years
"Back in clothes I'd outgrown years ago. Down over 14 lbs. Jason leads by example — he's the real deal."
Anthony — 59 years
"My body feels a strength overall that is hard to explain. Nothing has done this for me before."
Channon — 40 years"This is life changing. For the first time I feel like the structure and support will get me over the line."
John — 52 years"Down to 206 lbs from 215 when we began. You must know something everyone else doesn't."
Colin — 48 years"I've tried many diets and programs but none produced results this fast. I just figured I was getting old — I was wrong."
Tamsin — 48 yearsChoose your level of access to Jason
Both memberships include full training and nutrition programming. The difference is how much direct contact you get with Jason. Either way, he cares about your results.
Weekly
Maximum flexibility. Full programme access with no long-term commitment — cancel any time.
- Community group access — share, ask, connect
- Customised training plan (home or gym)
- Personalised nutrition plan
- Weekly check-ins with feedback
- Progress and habit tracker
- Workout video library
- Full app access
8-Week Commitment
The serious option. Lock in for 8 weeks, save 25%, and get direct access to Jason throughout.
- Direct chat access to Jason
- Weekly check-ins with personalised feedback
- Priority accountability
- Everything in the weekly membership
- Bonus coaching resources
- Full diet type options (vegan, keto, GF…)
1:1 Coaching
For men who want the highest level of personal attention. A dedicated coaching relationship with Jason — fully tailored to you.
- 1:1 video consultation with Jason
- Fully bespoke training & nutrition plan
- Ongoing direct coaching & support
- Priority scheduling and response
- Deep-dive goal setting & review
Everything in your pocket
Your workouts, nutrition plan, check-ins, progress tracking, and direct line to Jason — all in one place.
A recognised voice in midlife fitness
Featured in Men's Fitness, GQ, The Telegraph, Daily Mail, Sustain Health and more. Jason is regularly sought out for his expertise in helping midlifers transform.
Your best years are still ahead
Midlife isn't about slowing down — it's about having someone in your corner as you gear up for what's next. Choose a membership, or talk to Jason first.